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    • There are moments in our lives when we go from not understanding an idea / concept / etc.. to ‘GETTING IT’. Once you ‘Get It’, you cannot go back. You are forever changed by what you now know, this information you possess. For example, once I realized that money could be made on the web – working from home – at the hours of my choice – I could NOT go back.

      Even though it took a LONG time to realize that potential.. and something I am still working on. I still could not get up and see myself working a 9 to 5 when I could be the first hand parent to my children. ‘Paying myself first’, as the Rich Dad says to do, is not only referring to money in my interpretation – its also being with my kids.

       

      Let me help you overcome the YEARS it took me to understand the basic terms needed to get your online earning started. Even if you own your own biz, this information is necessary to take you to the level you should be.

       

      I will be quoting sections of wikipedia here, if I feel they do a good job. Then linking to a post I have written on the topic, for you to follow through on a subject which interests you.

       

      Internet Marketing – when I tell people I work in Internet Marketing, they look at me like, HUH??? What is that? Soon enough, everyone will know ..

       

      “Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, and blogging.”

       

       Lets go through each one:

       

      “Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Compensation or commission may be made based on a certain value for each exposure (CPM), visit pay per click), registrant or new customer (Pay per lead), sale (usually a percentage, Pay per sale or revenue share), or any combination of them. Merchants like affiliate marketing because it is a “pay for performance model”, meaning the merchant does not incur a marketing expense unless results are realized.”

       

      That is from the point of the view of the Product / Service Owner..

       

      An Affiliate MarketER is how MOST people claim to earn their living online, and it makes the most sense. With very little cost to yourself, you can be promoting other peoples products and take a cut. Easiest entry.

       

      Read my full post on Affiliate Marketing 101 Here

      E-mail marketing is probably how MOST Internet Marketing GURUS have made most of their income. It is more fickle than some other systems since it absolutely depends on your copywriting skills, and how well you are targetting your market. When you have ripe people looking to make money online, not on scam tactics, MLM, etc.. it does not take long before one of them finds their way on to an email list and then so on and so forth. I belong to about 20 LOL!!

       

      According to Wiki: 

      • Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and  to encourage customer loyalty and repeat business.
      • Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
      • Adding advertisements in e-mails sent by other companies to their customers.

       

      E-mail marketing (on the Internet) is popular with companies because:

      • Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
      • Return on investment has proven to be high when done properly and e-mail marketing is often reported as second only to Search marketing as the most effective online marketing tactic.
      • It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
      • It lets the advertiser “push” the message to its audience, as opposed to a website that waits for customers to come in.
      • It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure positive or negative responses, corrolate sales with marketing.
      • Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
      • Over half of Internet users check or send email on a typical day.
      • Specific types of interaction with messages can trigger other messages to be automatically delivered.

       

      Thats A LOT of advantages. The only disadvantage was being hit for SPAM.. if you use the correct autoreponder service, this should NOT be an issue.

       

      Autoresponders: A system that can automatically respond (hence the name autoresponder) at intervals YOU set to your subscribers. A good one will set up a form to collect emails, track the rates in which people view the sign up form and sign up, and allow unlimited autorepsonses. The most popular one to date, also used by yours truly is Aweber

      Read my full post on Email Marketing HERE

      This page will be updated as time permits. Wanted to get out what I have ready without delay.

      Have a request for a laymans definition of a topic? Click on the contact us tab on top!

      Be Well,

      Andrea

       

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