What are Resale Rights and how can you make money from them? And why, oh WHY, would someone else let YOU sell the product they worked hard to create and make 100% of the profit??
Resale Rights is when you purchase a product that includes the rights for you to resell it. Each product comes with it’s own set of rules – whether you can give it away as a bonus, sell it on an auction site (ebay), etc.. When a product has Master Resale Rights, this also gives the individual purchasing the item from you, the ability to resell it for a profit. Products with Master Resale Rights are usually more expensive, since you are offering more value to the customer. However, I personally believe them to be of LESS value, since there is no limit to how many people can then be selling the product, and the market could saturate quickly, making the competition for you too fierce.
Continue reading Resale Rights 101 (including Master and PLR)
It all begins and ends with Affiliate Marketing. There are multiple ways to make money online, but almost ALL of them come down to affiliate marketing.
What does affiliate marketing mean? When you send a visitor elsewhere, and they in turn make a purchase, then you will get a commission. If you are the creator of a product than it also includes collecting ‘affiliates’ to sell your product for you, offering them a percentage of sales.
The first, and most well known, online affiliate is Amazon. Perhaps you dont remember or didnt pay attention to all those times that you would search for a product and find yourself on a particular site, only to be funneled into Amazon to finalize the purchase.
The concept is soo fantastic for both sides playing the game.
Continue reading Affiliate Marketing 101
Email marketing, in my opinion, is the easiest, fastest, and most legitimate way to make money online. The ONLY catch, and its not a small one, is that it is Much easier and more successfully done if you have a topic you have a passion for.
I tried my hands at it a few times and continued to fail! I came up with a few topics that I thought would be good niches, and found myself copping out before finishing. I did NOT have a passion for the topic. I did have a passion to make MONEY, but shockingly, this passion was not strong enough to overcome my lack of passion to work on something I didnt LOVE. So… now I am. True, there cannot be more competition than I have in the internet marketing field, but I have been working in it since the year 2000, and for a long time I have ate, slept, and breathed it! Learning of all the possibilies of making money online was soo exciting to me, that I could hardly fathom the concept that people still actually had to get up and leave their house to earn such pitiful salaries at Mcdonalds, selling paper goods, or insurance! I was almost tackling people on the streets and trying to convert anyone who came into my home - ’ARE YOU AWARE THAT YOU COULD BE MAKING MONEY AT HOME, ON YOUR COMPUTER, IN YOUR PJ’S, WORKING HOURS YOU CHOOSE’??? ok, I will calm down now.. but you can see the fuel that feeds my fire here .
Continue reading Email Marketing – The MONEY is in the ‘List’!
We discussed Adsense, now it’s time for Adwords.
Then again, people often use Adwords to earn from Adsense.. so a complete education is required to fully understand your online earning potential.
Lets try to keep it simple. The basic uses of Adwords:
1. Have a website where you want to get more traffic? Sign up for an account at Google, choose keywords, how much you would be willing to spend per click, and your daily budget.. Then you are set. If you look up almost ANY term/s on Google, you will usually find on the top of the search results and to the right of the page, the Google sponsored search results. That is where your ad will be placed. In addition, your ads will be placed on other relevant websites. For example, if you had a website selling costumes, you could pay for traffic with keywords relating to costumes. If someone has a website about halloween, and they place the code on their page for Google Adsense, then your google adwords campaign will show up on this site. Advertising, Search Engine Marketing, Performance, and Media companies will all have Google Adwords (Pay-Per-Click) specialists on staff to bring traffic to their clients websites. This is the most general basic use of Adwords.
2. There is very big business in Google Adwords, typically known as ‘Google Cash’. I like to call it ‘Andrea Cash’ since I came up with the idea a year or two before it came out, but the concept was sooo new at the time, that it was beyond me (and my employer) that it could be a HUGE wave and make me a millionaire, as it should have, and we just settled for making a couple $100 more per month (well he settled for that – I just made my same ‘ol salary). So what is it?? This is when you sign up to an affiliate program, and you purchase adwords to bring a visitor directly to the affiliates page. This has become very competitive, but remains very lucrative. If a mortgage company will pay you $120 for a lead (name + phone number), then you can imagine how it would be worth it to buy some keywords that visitors searching for mortgages will click on, and assist with the sign ups. However, each click costs you money, eating into your total profit. But wouldn’t you spend $60 to earn $120? Not if you had to repeat the work everyday, but if you could get it set up that the ads come out in the locations, times of day, at the price you want (all determined in your adwords account), then it is reasonable to get this working on auto pilot. Imagine doing this for several programs, in several different verticals – you could be making nice money. While you sleep! Yes, I do know people that earn $500 per day spending about 3 hours per day working on this.
3. Google Arbitrage. Not all clicks are created equal. A lot of people are counting on this!! If your system is set up to earn revenues from Google Adsense and you are not getting enough traffic – buy your traffic! You need to buy low and sell high.. sounds like a familiar financial concept and it doesnt differ here. You need to search for hard to find keywords, string of words, etc.., that will not cost you a lot of money. Then an individual does a search on Google, clicks on your ad, goes to your website. You then hope that they will find a BETTER adsense ad on your site, relating closer to a topic that they are searching for, click on this and make you money. This is more of a nickel and dime business, unless you really know what you are doing. The advantage to doing this, is that you are still bringing more traffic to your site, helping your ranking, and hopefully gaining the customers loyalty in other ways (we will get to those ways in a later post). I had a site which I would spend $5 per day on Adwords, earn $7 per day on Adsense, but gained customers who would come back to my site again without having to pay for it!
Recently, there has been talks of a ‘Google Slap’ – this is referring to using pay-per-click (PPC) on Google to send the visitors to a landing page, squeeze page, name page, etc. – basically a one page website looking to make a sale or get someone to sign up for something. My personal experience of how to successfully overcome this HUGE problem, besides using other PPC engines (Yahoo, MSN, etc), has been to add a blog to any sites like this. Google loves blogs.
Thats it for today.
Be Well,
Andrea
Moving on….. going through each online opportunity, starting with Google Adsense.
The beauty of Google Adsense.. if you have any site that is getting any kind of traffic at ALL, you sign up to google adsense for FREE, add some snippets of code to your site, and BAM! You are making money. It may be just a few cents here and there, proportionate to your traffic, but it is the easiest money you can make.
I have been working for a company that has many information sites. Several of these sites have made over $5000 per MONTH on Adsense alone.
There is also a skill to the hows and where to place the code. It has been tested that a visitors eye is most likely to hit top left triangle area on the page. If you are offering a few paragraphs of text, you may put some Google text links in the middle to break it up. For example, I was just looking up how to get rid of cradle cap, so imagine if I hit on a page of content on cradle cap, and in the middle of the article I was reading, there were a few links on cradle cap cures.. I would most likely click on it, making money for the site hosting the article.
While Adsense is still a hot way to make money, there are some issues:
1. Google caught on to all those information sites that were offering NOTHING but links and some minimal content, as a way to direct visitors to just click on the adsense ads and move on. Advertisers complained and Google started banning these sites. If your site has nothing to offer, you can forget counting on Adsense to make you money. You may be able to trick the search engines and make some fast small cash, but it wont last long.
2. The business model of Adsense is actually a very poor one – the concept is to get a visitor to your site, and have them leave.. your success, and ways to make more money DEPENDS on them leaving your site!! That isnt very wise, unless of course, your site has nothing to offer, and is only geared as an ADsense earning vehicle.
As long as people will be paying to have visitors to their site, Adsense will be around. I would not encourage someone creating a NEW business to make money from Adsense, but it can certainly enhance any existing site, and help cover some of those basic costs on a site that an owner has not yet find the time to invest in as they would like.
Be well,
Andrea