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    What are Resale Rights and how can you make money from them?  And why, oh WHY, would someone else let YOU sell the product they worked hard to create and make 100% of the profit??
     
    Resale Rights is when you purchase a product that includes the rights for you to resell it. Each product comes with it’s own set of rules – whether you can give it away as a bonus, sell it on an auction site (ebay), etc.. When a product has Master Resale Rights, this also gives the individual purchasing the item from you, the ability to resell it for a profit. Products with Master Resale Rights are usually more expensive, since you are offering more value to the customer. However, I personally believe them to be of LESS value, since there is no limit to how many people can then be selling the product, and the market could saturate quickly, making the competition for you too fierce.
     
    When an information product has Public Label Rights, you are then given permission to rebrand an item and call it your own. As if you created it, wrote it, etc..
     
    People offer items with resale rights, master resale rights, and public label rights not because they are ‘nice’ or ‘shucks, just want to help you succeed’.. sorry to disappoint. They do it to get free publicity for themselves! Lets say you offer a freebie to encourage people to sign up to your list (as I would advise). A report or teleseminar, or whatever. Imagine telling people they if they pay you a couple of dollars, they can take this report and then SELL it to their lists or offer it as a bonus. Every person reading this report will see YOUR name as the writer, and hopefully you will have written it with links back to your site, so that you can get them to sign up and be your customer.
     
    When someone allows you to rebrand their report, they are essentially allowing you to remove their affiliate links (the author) and switch it with your own. Again, not a move to be nice, even though the author will, by default, be earning less money. This is another tactic to encourage another marketer to work harder selling or giving away the product, since now there is something in it for them – potential commissions from links clicked on.
     
    This is a different kind of example. Brad Callen created (one of the best) keyword programs you can purchase – called Keyword Elite. He then GAVE AWAY a freebie on how to master Google Adwords. Naturally in this report, he concluded that the purchase of his Keyword Elite program would make it MUCH simpler, faster to succeed by leaps and bounds. When Brad gave this report away to his lists, he also encouraged them to give this report away to everyone THEY know as well. He included a brander so that the person giving away the product could put in their affiliate link for Keyword Elite. Each time a Keyword Elite product is purchased, a commission was made, and Brad made more sales. He then GAVE AWAY a freebie on how to master Google Adwords. Naturally in this report, he concluded that the purchase of his Keyword Elite program would make it MUCH simpler, faster to succeed by leaps and bounds. When Brad gave this report away to his lists, he also encouraged them to give this report away to everyone THEY know as well. He included a brander so that the person giving away the product could put in their affiliate link for Keyword Elite. Each time a Keyword Elite product is purchased, a commission was made, and Brad made more sales. Look for an update soon with my Resale Rights FREE Course. (actually ask me for it, since I have it ready but found no good place to put it online yet!) This helps make a product VIRAL. But thats a whole other story.
     
    Be Well,
     
    ~~andrea

     

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