Everyone needs a Mr. X … a behind the scenes whiz kid that could wipe the floor with you yet for some remarkable reason wants to remain anonymous and help you SHINE. Or actually thinks that you do Shine.
My Mr. X is not interested in you, he likes me, so dont bother trying. Go find your own !!
We have really *deep* conversations.. check out this last one (He is a little colorful, so all you Nigerian princes who are anxiously awaiting my passport so that we may split your 33 million being held up.. it’s still on the way! ) ..
Andrea (and your readers) – Here is a question for you:
- imagine within the next ten minutes you lost everything
- some nigerian stole your domains
- swiped your adsense accounts
- and some south americans got access to all of your merchant accounts
- and some lawyer sued you for everything you had
- just imagine your screwed
- the products you had are no longer available to sell
- the websites that made money are no longer under your control
- what would you do within the next 12 months to generate at least $1,000,000
- how would you do it
- what would you do
- what would you not do
- who would you work with
- who would you avoid
- remember you have to start with no money
- any momentum you have now would be gone
imagine you had nothing – all of what you have now is gone, what would you do to get it back and make at least $1,000,000 in 12 months?
Certainly it wouldnt be fun to ANSWER this right here, and not give you guys a shot at it first, or to at least THINK about it. Answer will come soon..
George (March 20th, 2008 at 3:19 pm )
I would learn how to sell Real Estate Maybe that’s what I should be doing right now…
Mr X (March 21st, 2008 at 2:45 am )
I would map out different markets I want to attack.
Oh yea I just want to say before I go any further, I would use the internet as my primary vehicle of earning money (it is the single greatest development in direct response ever created isn’t it? Yes it is, let us continue …) after seeing the bright lights of the internet the offline world just doesn’t turn me on like it used to.
Following my research of what markets I could attack based upon my specific personal strengths, I would then evaluate them individually separating those that are saturated and those that aren’t (note at this stage I wouldn’t even be thinking about tactics, I wouldn’t really be thinking about Strategy, all I would be looking for is the location of my journey, not my start point or end point …
Ok as concerns markets, let me give you examples … There is the wine market (Mr Vaynerchuk already has that one covered, or does he?), internet marketing (the old selling of money making advice, I think your in there somewhere Andrea – let me be honest I would not even consider attacking this market), the golf market, the condom market, whatever! (almost)
I want to talk a little bit more here about what I would look for …
I would not look at entering markets where people are sold stuff they need (unless its in the extreme short term, more about that later) – only what they want, thats one of the reasons I gave wine above, people don’t need wine, they want it … But if you have been reading this correctly you may remember a few sentences ago that I would attack the appropriate market based upon my personal strengths, and considering I have no passion for wine I would not enter it …
Yea I am gonna talk about my strengths in a moment but before I do I am going to annoy you and talk again about need …
Not the last paragraph but the one before that probably patronized you – if it didn’t your probably the sort that calls yourself a “newbie”. I am sure most of you have heard that old cliche “sell what they want not what they need”.
I half agree but I half disagree.
Yes of course you will probably have an easier route to loads of cash by selling fine wine to people than selling life insurance, but while people do need life insurance and its a good example of things people need that they don’t want to buy here is another example.
If you run a Mac or if your really peculiar and you run Linux or whatever just imagine you were running a PC ok? Great.
Now imagine that overnight your PC contracted 777 virus’s. When you woke up the following morning your computer could not execute the tasks you had in mind for it that day. You may had planned to meet with a client over skype, or send staff wages via paypal or even execute a multi-million dollar product launch. Anyway the bottom line is if you wake up and have 777 virus’s on your computer those virus’s render your computer useless. You have a problem. You don’t just want a solution to your problem, you want that solution as soon as possible you want it NOW!
What is this?
This is an immediate need. Geez this comment is slightly loose but WTF I haven’t slept in days and you guys are getting a genius for free for a day, if you have to read it twice so be it, the money is in here … Yea so anyway it’s an IMMEDIATE NEED, you don’t just want or sort of desire a solution you F*CkIN NEED IT NOW!
And thats what I would look for when evaluating different markets, I would ask …
Do the customers in this market want, need or do they need the product immediately in this market?
I am sure you can think of examples … people want holidays, people need life insurance, people with virus’s on their computer’s need a software solution quickly …
I would put group markets into 3 categories:
1. People need it now
2. People want it
3. People need itI would then organize the markets into the above categories.
I would choose to enter the market that is in the highest category that matches my strengths …
So if I was a computer programmer and I could make an anti-virus software I would do that as people need anti-virus software now …
Ok geez I am almost lost, I’ll tell you what let’s call this part 1, if you want more comment below and tell me why I should finish this comment off with part 2 and reveal the strategies and tactics …
Mr x.
Andrea (March 21st, 2008 at 2:56 am )
because I am waiting up all night in anticipation….
and how about good ol bribery??
last but not least…
because you love me!!
Jim Carlin | 15 Days To A Passive Income Machine (March 21st, 2008 at 6:51 pm )
I would start all over again doing just the same, but this time I’d be up and running with profits immediately instead of a year like the first time!
Mr X (March 22nd, 2008 at 8:53 pm )
Andrea there doesn’t seem to be much demand for part 2 of my above comment, but just to stop you constantly interrupting me on skype demanding it “NOW” and for anyone out there expecting it who lacks balls, here it is …
So we have our categories:
1. People need it now! examples:- Anti-Spyware software
2. People want it! – Example: Wine
3. People need it. – Example Life insuranceI can think of more but I want to keep things simple, what examples can you think of?
So right first of lets say I was an unemployed programmer and I noticed that there are a good number (1000+) of people searching for anti-spyware software on a weekly basis.
I could go and create my anti-spyware software right there and then.
But that would be silly, here’s why …
The next and vital step is to look at what the majority of other providers are doing in this market. What are they charging? What do they provide? What is their unique selling propositions?
Also it would be beneficial to find out what other people are saying about other products you could use forums or yahoo answers for this maybe people will be whining about how a particular program sucks or how a particular program is fantastic.
Then I can go out and plan and produce the first edition of my software – knowing before it’s created why it will have the great things all the other popular products have and why it will have the advantage ’cause the data collected from forum’s will reveal what really pisses people off e.g. the program could be updated forever instead of having to pay for updates and so on and so on …
Next I would look at how these products are marketed … Then I would ask how could I could market my product in a different but superior way?
Also I would start to conclude what the overall marketing trends are in this particular market … e.g. do most companies use long-form sales letters? do most companies use SEO? do most companies use adwords? Then I would look at what they are not doing …
Often people in business are so single minded that they look at their competitors within their same industry for inspiration for their marketing. This strategy sucks.
A strategy that doesn’t suck is looking at the marketing strategies of other companies in other markets and observing what works, why it works etc …
So going back to the spyware example if most companies are using adwords but they are not using social marketing or video marketing I would look at using alternative methods …
Remember what earl nightingale said:
“When you have no successful example to follow simply look at around at what everyone else is doing and do the opposite …”
So I would then start to build a product marketing plan, and devise my marketing methods to excite people about my product and inform them why it’s better than the rest using different, unique and superior ways to get to prospects …
I could go into the tactics of how to sell and market but thats not important as Morpheus said to Neo in the first Matrix movie …
“There is a difference between knowing the path and walking it.”
Having lost my money and domains it would be a challenge to market but I strongly believe after having developed points of reference and analysing my competitor’s marketing I could utilize free and low-cost methods very well …
I could finish here, but I want to offer one last thing …
The above example assumes that I am capable of writing software, but in reality I am not. So what I want to get it here is what if there were no markets I felt I could attack that were linked to my strengths in the “I NEED IT NOW CATEGORY”?
This is likely.
So I would look at getting into marketing “I want it” products.
But I would make sure my marketing convinces people that they do not want what I can sell them, I would make it my mission to convince them that they NEED my product … If I could do that the money will roll in, the ferrari will be back in my garage and the swimming pool will be back to normal operation …
Until next time. Keep it real.
Mr X.
BrandMover (March 22nd, 2008 at 10:27 pm )
We are just starting a new brand from scratch right now, backed by 10 years web experience.
I will leave for a vacation in Hawaii, to envision a brand new autopilot strategy – suppose something like on-demand consulting services, provided through social marketing.
Cheers!
nancy (April 4th, 2008 at 3:33 am )
Some really great ideas. I can’t wait to come back and keep finding more!
Gregg Thurby (April 5th, 2008 at 3:44 pm )
These are very good points and I’ll be keeping them in mind for the future – when the need will be great and the time will be NOW.
Thanks!
Gregg
Phyllis V (April 17th, 2008 at 3:50 pm )
Thought provoking. If I had half a brain, I might be able to get the answer!
nancy (April 21st, 2008 at 4:23 pm )
I’m still waiting for the answer to “how to make $1,000,000 in 12 months” starting from scratch.
Andrea (May 6th, 2008 at 8:45 pm )
Nancy,
Hi. Ha. I dont know if you are serious or joking, but I am smiling regardless
Will try to write a post this week on the subject. Thanks for your patience!
Get Started Today Online… » Blog Archive » How to make a Million Dollars in a Year Starting from Scratch! (May 9th, 2008 at 3:54 pm )
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